Mario may be mentally exhausting; but in a good way! A workshop with Pricken is like a hugely satisfying, heavy duty mental gym session!
Mario makes it apparent that award winning Advertising is not produced in a Godgiven moment of genius nor a drug related episode where euphoria ignites delusions of grandeur. The true creative zenith can be strategically achieved by innovative means of visualizing concepts, the application of the art of illusion and paradox, the handling of metaphor and analogy and deploying shock tactics and humour.
For the first time in South Africa, the Austrian creative guru, Mario Pricken, author of “Creative Advertising” (130.000 copies sold in six languages) is holding an open two-day training in Cape Town in August 2012. Very few people know as many creative companies from the inside as he does. Brands like Red Bull, Endemol, Nike, PayPal, Ikea, Daimler and ebay have all benefitted from his insight!
Up to twenty advertising, marketing and design professionals can participate in this training based on his book “Creative Advertising” that is proving an international sensation!
Pricken has been teaching “Creativity and Strategy” at the University of Applied Arts Vienna since 2006. He is author of four books about design and performing innovation processes.